UFC’s Odd Timing
Jake Rossen Mar 15, 2010
MMAJunkie.com notes that Spike will be re-airing UFC 108 tonight at
6:30 p.m. ET. The show, taped January 2, was an underwhelming bit
of business headlined by Rashad Evans and Thiago Silva.
Why is this noteworthy? Because Anchor Bay will release UFC 108 on DVD Tuesday. You can look at this either as a smooth marketing move, or the kind of goof that happens when there are too many moving parts. While the DVD has the benefit of additional preliminary fights, a portion of the audience tuning in tonight will have their curiosity about the show satisfied by Spike’s rebroadcast.
It’s a small hiccup in an otherwise lucrative and unique revenue stream. For reasons probably having to do with substantial cards and multi-layered fights, UFC events tend to perform very well on home video. That’s in big contrast to boxing, which hardly bothers releasing even their biggest bouts.
Why is this noteworthy? Because Anchor Bay will release UFC 108 on DVD Tuesday. You can look at this either as a smooth marketing move, or the kind of goof that happens when there are too many moving parts. While the DVD has the benefit of additional preliminary fights, a portion of the audience tuning in tonight will have their curiosity about the show satisfied by Spike’s rebroadcast.
It’s a small hiccup in an otherwise lucrative and unique revenue stream. For reasons probably having to do with substantial cards and multi-layered fights, UFC events tend to perform very well on home video. That’s in big contrast to boxing, which hardly bothers releasing even their biggest bouts.
