Walker’s Network Static
Jake Rossen Mar 4, 2010
Dave Mandel/Sherdog.com
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Walker’s absence takes the show’s narrative in a different direction: without a mass-media hook, ratings will depend almost exclusively on the appetite for solid fights between anonymous (to network viewers) athletes on over-the-air television. Shinya Aoki, Gilbert Melendez, and Gegard Mousasi are all capable and intriguing fighters, but they have none of the resonance of an ex-NFL player or a Russian bruiser for viewers torn over free fights or a repeat of “Spider-Man 3.” These are not facts that thrill me, but they are what they are.
The dark horse of this predicament is Dan Henderson, who has gotten several positive audience pops in recent months at Strikeforce events and is coming off a sensationally hyped performance at UFC 100. Certainly a portion of that show’s 1.5 million pay-per-view households will remember Henderson annihilating Michael Bisping and tune in to see what he attempts to obliterate next.
Unlike the UFC, which can sell low-watt cards based solely on that acronym, competing promotional entities are heavily reliant on personalities. When Kimbo Slice skipped EliteXC’s second CBS telecast, ratings went down 40% from the inaugural installment. Aoki talking trash in Japanese is probably not going to burn up the Nielsen boxes.